APEX TRANSFORMED the WAY PEPSICO ENGAGE with TRADE

Our B2B program including Pepsi-branded products and all other beverage and snack brands under PepsiCo umbrella,was designed for 40,000 convenient stores that sell PepsiCo products.

Our customized and successful program won the “ESSA 1 Billion Smiles” award in 2018 and the “PepsiCo CIO Awards” in 2019.

We were as pleased as receiving the award, by the One Billion Smiles Awards jury evaluation about our program. “The team unleashed a state-of-the-art digital customer portal, transforming the way we engage with trade. From loyalty points to brand news, purchase monitoring and more – it’s got it all!”

The program was so successful that in 2020, Apex Loyalty was selected as PepsiCo’s Exclusive E- Order & Engagement Solution Technology Vendor for Essa Region and rolled out in 6 countries in Europe.