Author: Apex

Post-Covid Loyalty Concepts

Post-Covid Loyalty Concepts

As we briefly touched upon in our most recent post, COVID-19 has

Top B2B Loyalty Trends for 2021

Top B2B Loyalty Trends for 2021, from Apex Loyalty Lens

With new technologies and channels, consumers can find what they seek effectively.

b2b brand awareness

How to Build Brand Awareness in B2B Marketing Strategy?

Being good is one thing, and being the best option in the

How to Measure Customer Loyalty?

Before You Start: How to Easily Measure Customer Loyalty?

It could be ironic that an emotion, loyalty, plays a major role

What is Next For Customer Loyalty Programs?

The Future of Loyalty Programs

The modern consumer today seeks more than a product or service. They

Customer Retention vs Customer Loyalty

Customer Retention vs Customer Loyalty

The very beginning of a customer’s loyalty to a brand, you could

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