Content Consumption Rate in Loyalty

In today’s competitive commerce climate, the buying experience – real-world or virtual – outweighs the purchased product itself. As long as customers pay more attention to the experience than the product quality, the content will remain at the top of your loyalty strategy to-do list. Needless to say, this brought about the requirement to understand whether your content strategy is working. Apex Loyalty features content consumption rate, among other intelligent metrics, to work this issue out precisely. But first and foremost, you need to start with good-quality content.

What is the Content Consumption Rate?

Content consumption refers to how individuals interact and absorb information from various media formats. This concept has expanded significantly in the digital age, encompassing various activities across multiple platforms. Initially, it was largely passive, involving activities like reading newspapers, watching television, or listening to the radio. However, with the advent of the internet and mobile technology, content consumption has evolved into a more dynamic and interactive experience. Today, it involves reading articles, watching videos, and engaging with interactive media, streaming services, podcasts, social media, and various forms of digital content.

The digital revolution heavily influences the nature of content consumption. The internet has made an unprecedented amount of information available at our fingertips. This shift has transformed the way we seek out and engage with content. Unlike traditional media, which offers limited options and controlled scheduling, the Internet provides a vast, on-demand repository of information and entertainment. This accessibility has led to a more personalized consumption experience, where users can select content that aligns precisely with their interests, needs, and schedules.

The rise of social media has introduced a new dimension to content consumption. Platforms like Facebook, Twitter, and Instagram serve as channels for consuming news and entertainment and as spaces for interaction and content creation. Users are consumers and producers, contributing to the digital ecosystem through comments, shares, and original content.

Content Tells About Who You Are

It’s an interesting era we are living in. The demand for content is everywhere, in every domain, and good content has become powerful leverage. For businesses, it has even become a distinguishing feature that greatly impacts customer buying decisions. Content has proven to be the main source of organic attention to your brand. Be it through search traffic, sharing on social media, or traditionally word of mouth, it became reinforcement for your identity. If you leverage this power in the most fitting way with your values, you can establish your authentic voice and look across your channel.

Content renders you omnipresent across channels by accompanying your members at every stage of their buying experience. This content is sometimes company updates, new product launches, surveys, a product video, a new price list, or a competition. Remember, though – you need a strategy for ensuring all of these are clear from hollow catchphrases. Be authentic, be sincere, and be yourself in creating your content. However, math is still necessary. You can still formalize it without losing its natural touch. Ultimately, it’s your chance for a refined introduction to yourself and what you offer. Components like content consumption rate ensure your efforts are well received on other sides of your channel in the way you meant them, resulting in consumer satisfaction.

Content Proven to Reinforce Loyalty

For many years, customer satisfaction has been discussed in the traditional sense. When the subject of satisfaction was shifted to online settings, it became more about loyalty in online domains. No wonder eCommerce companies now choose to invest in loyalty programs and leave this matter to professional hands for many more years to come. For the B2B context, it is even more vital. It is a tactic to attract customers where necessary, to encourage them to be part of a larger whole, that is your channel. It means more than spicing up a buying process or adding fun and hip elements. In B2B channels, producing and sharing relevant and timely content aims more than plain attraction; it’s more of an invitation to be a part of a co-building activity.

It shouldn’t be confused with advertising-centric marketing material, though. In the B2B context, it’s more about sharing mutual interest, which is different from announcements made in a top-down manner. You don’t get to persuade customers to buy this or that in the search for attracting loyalty. You are telling a bigger story – this doesn’t mean your stories won’t contribute to your sales, though. Forming a single brand look as a whole channel, you’ll undoubtedly manifest a stronger image in the market. Various studies show that content consumption is the starting point of a purchase decision. Efforts to deliver quality content in a continuous way will encourage consistency in sales.

Employing Content Consumption Rate with Apex Loyalty

Loyalty programs like Apex Loyalty provide a reliable hand here. With content consumption rate utilized, you can create better campaigns with relevant content that educates your channel and draws attention to your products. Most B2B platforms operate as web-based or mobile applications. Even making your members want to check in daily and wonder what you shared today is a major thing. Relevant and tasteful educational content might cultivate a regular habit with your members.

How should we define “relevance,” though? What if quality content doesn’t bring returns because it doesn’t “click” with the channel members? With Apex Loyalty, you will know what to look at regarding relevance.

How to Measure Relevance?

Relevance is reciprocal – it tells about your and your customer’s preferences in what they choose to engage with. Content consumption rate is a key metric in loyalty programs. It demonstrates how much your loyal members consume and engage with your content. Apex Loyalty content consumption rate is a metric that will enable you to set objectives as a base for your content creation. Once you can articulate your objectives, you can read them clearly from the results. You can predict customer preferences and formulate compatible content strategies by mapping your strategy with Apex Loyalty. This will increase engagement and make you more adaptive within your market for future challenges.

You can read our previous article on https://www.apexloyalty.com/what-is-loyalty-active-engagement-rate/