PepsiConnect is PepsiCo's B2B Customer Engagement & Digital Ordering platform built for retailers in Europe. The program is designed for "traditional trade" stores selling PepsiCo beverages & Fritolay snacks across Europe to transform the way PepsiCo deals with trade.
Apex continuously develops and governs this sophisticated program on a single Salesforce instance for 6 countries (Spain, Portugal, Romania, Russia, Ukraine, Turkey) in Europe.
"Royal Canin UP" is a B2B2C customer engagement, loyalty & marketing platform launched to digitalise the communication & trade with pet shops, vets, breeders & pet owners.
"Royal Canin Up" went live in November 2022 with a huge success!
The Efesliyiz.Biz Customer Engagement & Loyalty platform is designed to reward the retail channel, distributors, wholesalers and sales teams based on their business relationships, sales generation, perfect store execution and platform interactions.
The platform aims to create a robust ecosystem that strengthens the bond with the point of sales and fosters collaboration and competition, driving increased engagement and brand advocacy within the retail channel.
Hydrafacial, a global pioneer in skin health, partnered with Apex Loyalty to develop the MyBeautyHealth App, a cutting-edge loyalty solution that rewards both beauty centers and clients. By integrating seamlessly with Salesforce, this headless, API-driven platform supports both B2B and B2C needs.
Key features like activity-based rewards, achievement badges, and personalized skincare recommendations via the "Learn & Glow" module enhance user engagement. The app has successfully boosted customer satisfaction and strengthened relationships between beauty centers and clients, contributing to business growth.
The main objective of the platform was to help 40,000 members better manage diabetes by using all possible means of communication both on web portal and their daily lives.
The solution was to create a full circle communication between diabetes patients, hospital (doctors) and pharmacies.
Program won "Best Communication in a Loyalty Program" award in International Loyalty Awards.
BAT Winners Club is designed to address independent tobacco & convenient store owners. There are more than 140K stores using the platform.
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