About Hydrafacial
Hydrafacial is a global category-creating company delivering millions of skin health experiences every year that help consumers reinvent their relationship with their skin, bodies and self-confidence. Their brands are pioneers: Hydrafacial™ in hydradermabrasion, SkinStylus™ in microneedling, and Keravive™ in scalp health. Together, with their powerful global community of estheticians, partners and consumers, they are personalizing skin health for all ages, genders, skin tones, and skin types. They are committed to being ever more mindful in how they conduct business to positively impact our communities and the planet.
Challenge for Hydrafacial
Hydrafacial, a leading name in the skincare industry, sought to revamp its existing B2B loyalty program & build a new consumer loyalty app to better serve its partners & consumers globally.The primary goals were to launch a global consumer loyalty & gamification app to engage with their consumers, strengthen their dominance in the skincare market as well as growing the partner base & improving the retention with their network of providers.To achieve this, they required a proven & scalable Salesforce solution that could integrate seamlessly with their existing Salesforce CRM, B2B E-commerce platform & ERP to handle the requirements of their B2B and B2C business models. Requirements to deploy this program were as follows;
- Salesforce App: The solution needed to be built on the powerful Salesforce technology in order to be installed onto HydraFacial’s existing Salesforce CRM to easy access & manipulate data.
- Headless (API-Driven) Architecture: Hydrafacial's existing loyalty platform required a powerful loyalty engine to maximize its potential. A headless solution was necessary to ensure the platform could handle all the heavy backend work in collaboration with in-house developed mobile application, allowing for greater flexibility and faster adaptation to new business needs.
- Refined Business Capabilities: Given the complexity of Hydrafacial's business model, the vendor needed to possess deep domain expertise. The team & solution had to be tailored to meet specific business requirements, enabling Hydrafacial to achieve its objectives and elevate its service offerings.
- An All-Round Solution To Power B2B & B2C Requirements: Due to their nature, the capabilities required to execute successful loyalty programs for B2B and B2C is different. The platform needed to house an advanced loyalty-engine & function set to support both programs with ease.
Solution
Hydrafacial My Beauty Health App: Elevating the Beauty Experience
Overview: The Hydrafacial My Beauty Health App is an innovative program meticulously crafted to reward both beauty centers and their clients for a wide range of activities. Designed with the user experience at its core, the app enhances customer engagement by offering personalized rewards that drive loyalty and satisfaction.
How It Works: Members are rewarded for various interactions, from downloading the app, to taking a skincare quiz and having treatments. These activities accumulate points, which can be redeemed for discounts on future services, or unlock badges as customers reach new milestones.
Key features of the Hydrafacial My Beauty Health App are:
- 1. Activity-Based Rewards: From the moment users engage with the app—whether creating an account, completing surveys, or taking quizzes—they begin earning points. This gamified approach motivates continuous interaction and drives deeper engagement with the brand.
2. Achievement Badges: The app’s point-based target module allows users to unlock exclusive badges as they reach different levels of accomplishment. This feature not only rewards regular treatments but also encourages customers to explore and achieve new milestones.
3. Learn & Glow Module: Hydrafacial’s training feature, "Learn & Glow," provides members with personalized skin health recommendations. This module empowers users to make informed decisions about their skincare routine, enhancing their overall experience with the brand.
4. Seamless Point Redemption: Users can easily redeem their accumulated points for discounts on their next treatment. This seamless process ensures that rewards are both accessible and valuable, further strengthening customer loyalty.
Results for Hydrafacial
The Hydrafacial My Beauty Health App is more than just a rewards program—it’s a comprehensive, personalized beauty experience. By fostering deeper connections between beauty centers and their clients, the app not only enhances customer satisfaction but also drives business growth.
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